ROC Physical Therapy Privacy Policy Last Updated: April 10, 2026
At ROC Physical Therapy (“Company,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Website”) or communicate with us electronically.
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By accessing or using our Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website. We may update this Privacy Policy from time to time, and continued use of the Website after changes are posted constitutes acceptance of those changes.
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Scope of This Privacy Policy
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This Privacy Policy applies to information we collect:
On this Website
Through email, text messages, and other electronic communications between you and ROC Physical Therapy.
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This Privacy Policy does not apply to: Information collected offline or through other channels not associated with this Website Third-party websites, services, or applications that may link to or be accessible from our Website.
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Children Under 16
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Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from anyone under 16.
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If we learn that we have collected personal information from a child under 16 without verified parental consent, we will delete that information promptly. If you believe we may have collected such information, please contact us.
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Information We Collect
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We may collect the following types of information:
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Personal Information:
Information that identifies you, such as: name, date of birth, address, phone number, email address, patient account or reference numbers, payment or billing information, and any other information you voluntarily provide.
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Non-Personal Information
Information that does not directly identify you, such as aggregated or de-identified data.
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Technical and Usage Information
Including IP address, browser type and version, device information, operating system, and Website usage patterns and browsing activity.
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How We Collect Information
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We collect information directly from you when you complete forms, contact us, or provide information voluntarily, and automatically through cookies, analytics tools, and similar technologies when you use our Website.
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Cookies and Tracking Technologies
We may use cookies, web beacons, and similar technologies to improve Website performance and functionality, analyze traffic and user behavior, remember user preferences, and enhance user experience.
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You may disable cookies through your browser settings; however, some Website features may not function properly if cookies are disabled.
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How We Use Your Information
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We do not sell your personal information.
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We may use your information to operate and maintain our Website, respond to inquiries, deliver services, process billing and payments, communicate updates, improve Website performance, comply with legal obligations, and carry out any purpose disclosed at the time of collection.
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With your consent, we may also send promotional or informational communications. You may opt out at any time.
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How We Share Information
We may share personal information with service providers and contractors who assist in business operations, in connection with a merger or acquisition, to comply with legal obligations, to enforce our policies, to protect rights and safety, or with your consent.
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We may share aggregated or de-identified information without restriction.
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Your Privacy Choices
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You may opt out of cookies through your browser settings, opt out of marketing communications using unsubscribe instructions or by contacting us, and request access to, correction of, or deletion of your personal information (subject to legal and regulatory requirements).
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Third-party analytics or advertising providers may offer additional opt-out options.
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State Privacy Rights
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Residents of certain states, including California, Colorado, Connecticut, Virginia, and Utah, may have additional rights regarding their personal information, including the right to access, delete, correct, and obtain a copy of personal data, as well as the right to opt out of targeted advertising or certain profiling.
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To exercise these rights, please contact us using the information on our Website. We may need to verify your identity before processing your request.
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Data Security
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We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
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Health Information Notice (HIPAA)
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Some information you provide in connection with clinical care or treatment may be protected under the Health Insurance Portability and Accountability Act (HIPAA) and other applicable healthcare privacy laws. These protections apply separately from this Website Privacy Policy.
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SMS Terms & Conditions
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By opting in to receive SMS messages from ROC Physical Therapy, you agree to the following:
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Consent to Receive Messages
By selecting “Agree” on our contact form or otherwise opting in, you consent to receive automated and personalized SMS and MMS messages from ROC Physical Therapy at the mobile number provided. Message frequency varies and may include appointment reminders, service updates, and promotional messages. Message and data rates may apply.
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Opting Out
You may opt out at any time by texting STOP to our messaging number. After opting out, you will receive one final confirmation message and will no longer receive SMS messages unless you opt in again.
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Fees and Charges
Message and data rates may apply according to your mobile carrier plan. ROC Physical Therapy does not charge a separate fee for SMS messaging.
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Carrier Disclaimer
Carriers are not liable for delayed or undelivered messages.
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Data Use
Information collected through SMS communications is handled in accordance with this Privacy Policy.
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Changes to SMS Terms
We may modify or discontinue SMS services at any time without notice. The most current version will be reflected in this Privacy Policy.
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Eligibility
By subscribing, you confirm that you are at least 13 years old (or meet the minimum age required by law) and that you are the authorized user of the mobile device provided.
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Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date. Continued use of the Website after changes are posted means you accept the updated policy.
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Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact us through the contact information provided on our Website.